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Wendrickx & Partners - Solutions & services

 Issues Addressed

Eroding revenues streams:

  • Improve revenue production by:
    • Identifying high impact, high value projects
    • Linking sales potential to customer initiatives
    • Focusing on thought leadership
  • Eroding customer satisfaction:
    • Improve customer satisfaction by:
    • Communicating to executives with annual briefing
    • Rapid identification of issues and reporting of remedies
    • Increasing complexity and costs to manage account
  • Reduce the complexity and cost by:
    • Maintaining alignment with key customer executives and priorities
    • Improving team communications through the account plan
    • Matching and allocating resources to the highest priority projects


  • Strategy-focused program for a live account situation
  • Research of customer business
  • Critical examination of:
  • Customer business situation
  • Relationships with key customer management
  • Focus on current business
  • Maintenance of recurring revenue
  • Identification of high impact new opportunities
  • Validity of the overall plan
  • Develop a resource plan
  • Creation of executive briefing
  • Designed for the entire sales team and management


Upon completion of this workshop participants will be able to:

  • Increase revenue yields from key accounts
  • Increase overall penetration rates of an account
  • Improve management of resources used to maintain an account
  • Participants will learn how to:
  • Identify and dialogue about customer business initiatives
  • Identify and prioritize high value sales opportunities
  • Set and maintain relationship goals and coverage plans
  • Identify and allocate appropriate resources
  • Improve or maintain the highest levels of customer satisfaction
  • Develop a customer briefing which communicates the value of the relationship
  • Participants will exit with a comprehensive Account Plan used to:
  • Increase levels of account penetration and revenue production
  • Improve levels of customer satisfaction
  • Create valuable reference sites within an account
  • Maintain high levels of profitability and on-going account relationships
  • Convey a message of value to senior executives in the account

Audience and Description

Sales teams and managers who:

  • Focus on large, complex accounts
  • Work on teams including virtual teams
  • Want to identify new, additional revenue potential
  • Want to improve customer relationships
  • Want to create business oriented messages for executives
  • Want to make the best use of resources
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"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."
Charles Darwin
Contact us

Wendrickx & Partners

Smederijstraat 2

4814 DB  BREDA
The Netherlands

+31 76 530 2323
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